Movies in the Movies: 'Breakfast at Tiffany's'

The final sequence of "Breakfast at Tiffany's" (1961) plays out in a short, dead end New York alley on the Paramount lot in Hollywood. Audrey Hepburn and Cat pass by a 3-sheet for Jerry Lewis' Paramount release, "Visit to a Small Planet" (1960).

I've seen a lot of posters hanging in alleys during my motion picture viewing, which forces the question, "Why?"

Why would anyone go to the effort and expense to display advertisements in an alley where less than few eyes are destined to see them? Wouldn't it be more reasonable to mount the publicity out on the busy road where the folks actually travel?

Movie logic.
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